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Mass Advertising

I get in my car, put the seat belt on, and just as I turn the key to start the engine I look up and see an advertising flyer under my wiper blade.

This really pisses me off. I open the car door and try to reach the offending piece of paper. Usually I have to undo my seat belt to retrieve it; this time it is so far out of reach I have to get completely out of the car.

I don't even look at the flier, but crumple it into a paper ball and have to resist a strong urge to throw it into the parking lot, because I am not about to cause litter. What I really want to do is stuff it down the throat of whoever put it there.

I throw it on the floor inside my car; now I will have to pick it up when I get home and carry it indoors to my trashcan. How many trees die each year, only to end up under windshield wipers?

This has to be one of the worst forms of advertising; even worse than junk email. At least you don't have to unfasten your seat belt to delete a piece of junk email, and no trees die. Why is it a bad idea? Because the perpetrators are trying to sell me something and instead piss me off.

You will never sell me anything if you piss me off.

All this started me to thinking about the Critical Mass movement and what they are doing. Their cause is indeed noble and one I would support; to bring awareness to bicycles and the cyclist's right to be on the road. It is the method of delivering the message that I question.

Like the windshield flier, it is a poor way to get a message across. The flier under my windshield wiper might also be for a noble cause, a charity event for example, but I will never know because it made me mad and I never even looked at the message.

A demonstration, a civil protest is a form of advertising; selling an ideology rather than a product. Promoting a cause and trying to get people to come around to a different way of thinking. Blocking traffic in the middle of rush hour will get attention in the same way as the flier under a wiper blade; it does so because it makes people mad.

They will take the “Cyclists Rights” message, crumple it and dump it right out of their mind without giving it a moment’s consideration. I know it is not the intention of Critical Mass to disrupt traffic, but a group of several hundred cyclists, or even less, converging on one place then riding in a disorganized manner, will do just that whether it is the intention or not.

Does it make anyone who is not already a cyclist want to ride a bike? I very much doubt it. In fact, it probably has the reverse affect and alienates the average car driver, and causes them to be even more anti-cyclist than he already is.

The problem I have with Critical Mass is that it has no central organization to get the message out; I wonder if Joe Public even knows what cyclists are trying to achieve. It is small wonder that in some places police start arresting people, with no organization contacting them to inform that there is a peaceful demonstration that will take place on such a date and time, all they see is an unorganized riot.

I am not suggesting anyone should abandon the cause; I am suggesting bicycle activists look at alternative methods of delivering the message. For example, donating and raising money to pay for print or TV ads to promote cycling, starting on a local level might be one way. Good advertising that works costs money. Get the bike industry or environmentally conscious companies to donate money.

A lot more effort of course, but it could bring more awareness without alienating the very people we want to win over. Of course, if the goal is just to piss people off, you may as well go out and put fliers under their wiper blades.



Two important passions in my life have been music and bicycles. Coming of age as I did in the early 1950s, musically, I came in at the end of the Big Band era.

I saw the American big bands like Duke Ellington, Count Basie, and Stan Kenton when they toured the UK. Later I witnessed the birth of Rock n' Roll in the mid 1950s and experienced first hand the emergence of the British music scene in the late 1950s and early 1960s.

As for cycling I came in at the end of the fixed wheel era. In the early 1950s all the top time-trialists in the UK rode fixed gear. The picture above from 1948 shows a typical British time-trail scene.

Not a car in site; it is easy to see why this era is often referred to as “The Golden Age of Cycling.” Note the rider has a fixed gear, a single front brake, and the obligatory bell on the handlebars. (Picture from Classic Lightweights UK.)

Time Trialing in the UK during that period was predominantly a working class sport, and many working class people at that time did not own cars. Their bike was not only their recreation and sport, but also their mode of transport to get to work each day. Most had a bike with track dropouts making for easy adjustment of chain tension while switching differing size fixed rear sprockets.

The bike would have a brazed on lamp bracket boss on the front fork and have eyelets and clearance for mudguards. The mudguards would be put to good use; it rains a lot in the UK, and if your bike is your only means of transport, riding in the rain is your only option. A rider would wear a rain cape (Poncho) that was long enough at the front to reach over the handlebars thus keep their legs dry.

At the weekend, the mudguards would come off in readiness for a time trial and the cyclist would ride to the start of the event often carrying his best wheels with tubular tires on wheel carriers attached to the front of the bike.

These wheel carriers were simply two aluminum strips about 5 or 6 inches long with a hole drilled each end. The front wheel nuts were removed, the metal strips were then attached on either side of the front wheel spindle so they stood above and slightly forward of the front hub. The nuts were replaced and tightened.

The spare front and rear wheel spindle then attached to the hole in the top end of the metal strip, one on either side. Finally, the spare wheels were strapped to the handlebars using a toe-strap. Track nuts were always used, not quick-release. Everyone used a Brooks leather saddle that had bag loops on the rear; a saddle bag would be attached to carry racing clothes to change into, and food.

By today's standards riders used pretty low gears; distance events would be ridden on a 79 to 81 inch gear and the shorter events on about an 86 inch gear. The thinking of the day was that speed was achieved by pedaling fast, known as "twiddling."

I was like many of the younger riders and used gears, because I emulated the top European pro riders rather than the British time-trialists. However I did switch to fixed gear to ride through the winter months, and I would often strip my bike of its gears and convert to fixed to ride a 10 or 25 mile time-trial.

A very popular early season event was the 72 inch restricted gear 25 mile event. All competitors rode a 48 x 18 fixed gear, which was checked at the start by wheeling the bike between two chalk marks on the road, to ensure the crank did one complete revolution.

My very first time-trial was such an event, in March of 1952, one month after my 16th birthday. I had put in many miles on a 65 inch fixed gear all through the winter months and I could definitely twiddle. I had been riding seriously for over a year, but had to wait until my 16th birthday to be able to race.

I had been preparing for my début through the winter, whereas the more seasoned riders had been taking it easy and had not reached their full level of fitness at the start of the season.

I surprised myself and my fellow club members when I won the event with a time of 1hour-10min.-10sec. (See the press clipping, left.)

This meant I was pedaling at an average rate of over 100 RPM for the 25 miles. Top riders of that era could turn in times under the hour for 25 miles on a 72 inch gear; which is close to 120 RPM average. Two revs per second, that’s some serious twiddling.

The RPM rate was calculated as follows: 25 miles = 132,000 feet. Divide by my time for distance, 70 minutes = 1885.714 feet covered in one minute. Divide by feet covered per pedal revolution (18.67 ft.) = 101 RPM.

Calculated at a nominal wheel size of 26.75 inch diameter. (7.003 feet circumference.) 48 T chainring, divide by 18 T sprocket = 2.666 turns of the rear wheel per 1 turn of the chainring. 7.003 x 2.666 = 18.67 feet traveled per pedal rev.


My Heathen Intuition

On my last post there was a comment suggesting that most cyclists are atheists because they are out riding their bikes on Sunday instead of going to church. I get the feeling that the writer’s tongue was firmly in the cheek when the comment was made.

I do not subscribe to any particular religion but I am definitely not an atheist; I am more a devout heathen.

The Native Americans were called heathens by the early European settlers, but after making friends with several Native Americans, and from what I have learned, I believe those heathens were probably closer to their Maker than many of the early white settlers.

I find it very interesting that the spiritual beliefs of the Native American have a common thread with the Australian Aborigine, with the Celtic and ancient British people, and those of primitive tribes that exist today in various parts of the world.

Their beliefs are all closely tied with nature and they all see themselves as a part of nature rather than separate from it, or somehow above it. I find it even more amazing when I consider that these many and various cultures existed at different times in history, in different parts of the globe, and many do not have a written language.

They obviously did not learn these beliefs from other cultures. These beliefs are intuitive rather than learned, in the same way a swallow or a salmon are not taught how to find their way back to the place of their birth, but travel by instinct.

I think the problem humankind has, is that he is too intelligent for his own good. He thinks too much and reads too much second hand information, rather than following his own intuition. I find there is so much psycho-babble on the whole subject of spirituality, that it becomes almost a religion in and of itself. People quote lines from various books, like quoting text from the Bible.

I have also never had the desire to convert to a different religion. I look at another country that is predominantly of a different faith, and I ask myself. Do the people of that country have any less day-to-day problems than we do; are they happier or more content with their lives? I can't see a huge difference, so I ask myself why bother swapping one set of rules to live by, for another.

I believe this much: There is one creative source in this Universe. When I see images from Iraq on TV, I see palm trees. They look exactly the same as palm trees right here in South Carolina, so I find it logical to believe they came from the same source. I ask myself why are people killing each other over a different set of religious beliefs.

This heathen will not be in church this Thanksgiving Day; I will be out riding my bike. My bike is a machine that becomes an extension of my body, and while I am riding, I am definitely connected to the road I am riding on. I am connected to the terrain, the wind and the elements. If everything I can see, smell, and touch came from one creative source, then just maybe I will connect with this same creative source.

I also find it reasonable to believe that I came from this same creative source. I will therefore be connecting with my Maker as I ride, and giving thanks for the many blessings in my life. Some may criticize this heathen cyclist; however, I will not criticize another if they prefer to go to church.

I am not trying to convert anyone to a different belief for this simple reason. The beliefs I have is what was left when I dropped all other beliefs, and allowed my intuition to take over. Neither I nor anyone else has control over another's intuition, so I cannot convert or teach anyone anything.


The British Club Run

The British Cycling Club Run is a tradition that probably started around the 1920s; a group ride that would usually take place every Sunday throughout the year. There would be a set time and place to meet, and participants would just simply show up.

Cycling clubs all over the British Isles would hold club runs. Don’t ask me why it was called a club “run” when everyone rode bikes; it is just one of those peculiar Briticisms.

Some would be all day events covering up to 100 miles, sometimes more. Others would be a shorter afternoon ride that would usually end at a country pub somewhere, followed by a ride home in the evening.

The shorter, more leisurely Sunday afternoon ride was popular through the summer months, because many riders had ridden a time-trial in the morning. In addition, the summer evenings in the UK are long and it doesn’t get dark until 10 pm.

The picture above from the mid 1970s shows me (Third rider from left.) on a club run with The Worcester St. Johns Cycling Club. It is mid-winter as you can see by the way we are dressed.

The Worcester club is one of the oldest in the UK, it was founded in 1888, the year John Boyd Dunlop invented his pneumatic tire. Early photos from the St. Johns club show a mix of the high wheeler “Ordinary” and the new fangled “Safety” bicycles in use at the same time.

Participants in club runs always rode, two by two, in an orderly fashion. The great thing was no one had to be instructed to do this, it was such a long-standing tradition, that newcomers would automatically see what everyone else was doing and follow suit.

Often the club run would operate like a pace line; two riders would ride on the front for a mile or so, then the inside line would drop back, the front outside rider would move to the inside, and the next rider would move up to the front.

It was a social event as much as anything; you would chat with the person next to you as you rode. With a pace line going, you got to talk with a different person every mile. In a group of twenty riders, you would only hit the front for two miles in every twenty, so some pretty fair average speeds could be maintained.

The club run was one of the reasons for the popularity of fixed gear riding in the UK continuing through the early 1950s. A fixed gear made it easier to control the bike while riding at close quarters. Most people rode around 65 or 69 inch gear. (48 T chainwheel with a 19 or 20 T sprocket.) which kept everyone at the same level.

A gear like this made it possible to maintain a steady pace, and at the same time climb some pretty steep hills. In 1933 Sturmey-Archer came out with a 2-speed fixed hub gear. (Above) The high gear was direct drive and the low gear was a 25% reduction. Later there was a 3-speed Sturmey-Archer fixed hub gear which remained popular with club riders through the 1950s. I believe it was discontinued around 1959.

By the mid 1950s, most riders used derailleur gears, but often switched to a single speed fixed gear for winter riding. Offering less maintenance and more control on wet or icy roads.

It has been almost 29 years since I left the England for the US; I am not sure if the Sunday club run tradition continues. I would be interested to hear from readers in the UK.


Straightening bent seatstays

I received the following email the other day, with pictures attached:

I was looking through your blogs (great stuff by the way!), and was wondering if you could lend me some insight.

I too am a steel bike rider and have a special fondness for Eddy Merckx bikes. One of my frames was bent by a shipper while en-route to a painter.

I collected insurance, and hung the bent frame on the wall with some other out-to-pasture items.

Now two years later, I figured I need another winter beater bike, and thought the frame wasn't that bad.

My friend suggested some wood blocks with carved out grooves the same diameter as the stays bolted around very close to the bends, clamping the frame with wood vices, and a very slow pressure to try to bend her back.

We're questioning the use of heat. Would that weaken the steel even more?

I know this will never be a racer or every-day bike again, but I hate to leave it hanging, and I really need another beater bike.

Thanks in advance,
Dave Whitney (davefromaine)


Dear Dave from Maine,

Never use heat to straighten tubes, you will end up with a kink in the tube, or it will crack and split. You could straighten it the way your friend suggests, but there is an easier way.

Leave the spacer shown between the rear dropouts, if you don’t have a spacer cut a piece of wood to fit tight between the rear ends.

Lay the frame on the floor with wood blocks (cut from 2 x 4.) positioned as shown below.

Apply pressure with your foot at the point where the bend is (1.); in other words stand on it wearing a rubber sole shoe like a sneaker. Do it gently at first, depending how heavy you are, it will not take much.

I notice the left seatstay is also bent at the brake bridge. (2.) In all probability this will straighten as you apply pressure to point 1. If needed apply some pressure to point 2.

Check for straightness by looking down the seatstays from the top or bottom. Close one eye as if you are looking down a gun barrel.

If there is a dent in the tube this should not affect it structurally, and if you have the frame repainted in the future it can be filled with brass, and filed to the contour of the tube.

Finally do a string check for alignment. Tie a piece of string from the rear dropout on one side of the frame. Run the string around the head tube of the frame, and tie the sting to the opposite rear dropout. With the string stretched tight, measure from the string to the seat tube on either side. The measurement should be equal.

And you are good to go. That's the great thing about a steel frame; it is easy to fix.

When I worked at Paris Sport in NJ, a customer came in with a frame with bent seatstays exactly like the one shown here.

He asked, “Can you straighten this?” after I told him I could he asked, “How long will it take?”

“Couple of minutes.” I told him.
“Do you have a special tools to do this?”
“Yes, they are so special I keep them in leather cases.”

And I proceeded to straighten the frame as I described above, and handed it back to him two minutes later as promised.