New York City Department of Transport launches its "Don't be a Jerk" campaign with a series of 30 second videos. Aimed at cyclists who disregard the rules of the road, it uses celebrities to make the point in a lighthearted manner.
Above chef Mario Batali rides the wrong way in a bike lane
Comedian John Leguizamo rides on the sidewalk until a pre-teen tells him he can’t ride there if he is over 12 years old.
Above supermodel Paulina Porizova runs red lights and fails to yield to pedestrians. It would be nice to see "Don't be a Jerk" spread to other places.