This ad by Nike asks, "What if we treated all atheletes like skateboarders?" Actually cyclists are treated exactly like this.
How about this for an idea. Is there an aspiring movie maker who would like to make a short film similar to this one, but featuring cyclists, and post it on You tube? The whole world wide cycling blogesphere would run it, I certainly would. It would be guaranteed a lot of hits, and would look good on anyone's resume.
Approached in the right way and if the finished film was of a high quality, I could see some sponsorship from the bike industry and advocacy groups.
I'm just throwing out suggestions here. Anyone care to run with it?